你不能以你写的方式调用这个函数的最大原因是，正如你所说，它是一个示例方法。
试着这样定义它：

class ExampleClass
  def self.class_method
    puts "I'm a class method"
  end
  class_method
end

我相信你会发现你有一个不同的结果。这不是说它是“顶级”，这是它是否在你正在处理的范围。因为你处理的是一个类，所以类方法是必要的。如果你正在处理一个对象（一个示例化的类），它是一个不同的“作用域”。

这些“全局”方法是一个例外。它们被定义为Object的私有示例方法。一切都继承自Object，所以这些方法是“全局”可见的。

p self.class # => Object
p self.private_methods.sort # => [:Array, :Complex, ... :using, :warn] # all (?) from Kernel module
def aaaa
end
p self.private_methods.sort # => [:aaaa, :Array,  ... :using, :warn]

接收方检查自己类中的方法定义。接收器是ExampleClass。ExampleClass的类是Class。在Class类中没有example_method方法，因此，你得到了一个NoMethodError。

我将试着解释如下。

class MyClass
  def self.my_method
    puts "Me, I'm a class method. Note that self = #{self}"  
  end
  def my_method
    puts "Me, I'm an instance method. Note that self = #{self}"
  end
  # I'm about to invoke :my_method on self. Which one will it be?"
  # "That depends on what self is now, of course.
  puts "self = #{self}"
  # OK. It's MyClass. But wait. I'm just defining the set now.
  # Do the methods I defined above even exist yet?
  # Does the class exist yet? Let's find out.
  print "class methods: "
  puts self.methods(false)
  print "instance methods: "
  puts self.instance_methods(false)

# Cool! Let's try invoking my_method
  my_method
  # It worked. It was the class method because self = MyClass
  # Now let's see if we can create an instance of the class before
  # we finish defining the class. Surely we can't.
  my_instance = new
  puts "my_instance = #{my_instance}"
  # We can! Now that's very interesting. Can we invoke the
  # instance method on that instance?
  my_instance.my_method
  # Yes!
end

定义类时打印以下内容：

self = MyClass
class methods: my_method
instance methods: my_method
Me, I'm a class method. Note that self = MyClass
my_instance = #<MyClass:0x007fd6119125a0>
Me, I'm an instance method. Note that self = #<MyClass:0x007fd6119125a0>

现在让我们确认这些方法可以从类外部调用。这里不应该有任何惊喜：

MyClass.my_method
  #-> Me, I'm a class method. Note that self = MyClass
my_instance = MyClass.new
my_instance.my_method
  #-> Me, I'm an instance method. Note that self = #<MyClass:0x007fd61181d668>